Aviva invests £1m into community fund to boost brand reputation
Aviva has launched a community fund offering local UK charities, clubs and groups funding as part of a concerted effort by the insurance brand to unite its social projects and boost brand...
View Article‘Brands - take social responsibility seriously or risk government getting...
Lord Colin Moynihan, a Conservative peer and former sports minister, has warned brands that the social responsibility of private businesses is creeping up on the agenda of politicians, and if they fail...
View ArticleCSR Efforts Shift To Social Media and Data Driven Reporting
Social media is increasingly viewed as an effective way of reporting corporate social responsiblity (CSR) with an estimated 300 global companies already using some form of dedicated social media...
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How marketing will help The Body Shop become the world's most ethical...
The Body Shop’s business has been built on giving back to communities. Founded by the late Anita Roddick 40 years ago she pioneered the idea that a successful business could simultaneously be a force...
View ArticleSocial Buzz Show: Zone's Gina Roughan talks social purpose, Dove's...
Another week, another chat about all things social on The Drum's Social Buzz Show.Joining our head of social, Adam Libonatti Roche on the sofa this week was Gina Roughan content director at Zone, who...
View ArticleCindy Gallop, Visa’s Nick Jones and Mr Goodvertising author Thomas Kolster to...
The Drum is launching the Marketing Can Change the World Awards to honour the creative thinking that tackles real-life issues in a meaningful way.Social good has emerged as an increasingly important...
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Dropping the checkbox: how Mindshare is ingraining CSR into its culture in...
The days of ticking the corporate social responsibility (CSR) checkbox for the industry are long gone, as agencies and brands incorporate it into their DNA and even their identity.Even as Mindshare...
View ArticleFrieslandCampina and MEC join up for CSR initiative in Singapore
MEC Singapore has brought on its client FrieslandCampina to take part in its involvement with local charity Bank Box (Food Bank Singapore).While many CSR initiatives tend to be confined to within one...
View ArticleExpectations of corporate social responsibility means Americans looking to...
Due to today's political environment, more than two-thirds (67%) of Americans believe progress on social and environmental issues may go un-addressed by politicians with 63% hoping businesses will...
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